Licensing Works!® recently announced the availability of the Kewpie® x ONCH® collaboration featuring skin tone inclusive Kewpie characters for the first time on jewelry and skateboards designed by ONCH.
Kewpie-cute enamel earrings, pins, necklaces, and skateboard decks allow Kewpie fans to celebrate their uniqueness and individuality. As part of the design, Kewpie is seen holding ONCH’s signature double-twist pretzel, which represents a heart with DNA (double helix), something we all share no matter what skin we're in.
The collection first appeared on mobile-first video shopping platform NTWRK, known for offering fans highly coveted collectibles and unique collaborations from the world’s hottest brands. The product is now also available on www.onch.us.
Comedian Atsuko Okatsuka was featured on the October 16th issue cover of Contrast Magazine adorned in Kewpie accessories. Atsuko, recently named "10 Comics to Watch for 2022" by Variety, will be featured in her first solo HBO Special airing in December.
For the inclusive marketing campaign, ONCH invited nine celebrity friends to be featured which along with Atsuko and her husband Ryan Harper Gray, including Courtney Revolution from Netflix’ "The Circle", Kent Boyd from Fox’ "So You Think You Can Dance", Alessandra Torresani from “The Big Bang Theory”, with her real life Kewpie Doll, Lady as well as actor, Daniel Nguyen, music artist, Saika, influencer/podcaster, Rory Uphold, actresses and sisters, Josetty and Gennesis Hurtado and celebrity fitness trainer, Nicole Steen. Makeup for the campaign shoot was generously supplied by Lady Gaga’s makeup company, Haus Labs.